Never Just One Thing.

for everything it turns out to be

Five films for Blain's Farm & Fleet · family owned since 1955.

▼

The Road Test

a ten-year-old reviews the wheelbarrow
THE FILM · thirty seconds, sound on: the review, the road test, the verdict

Wyatt, ten, sets out to review the family's new steel wheelbarrow like the automotive press reviews a supercar. His dad keeps borrowing the test vehicle to do actual chores: feed bags, firewood, one little sister. The evidence only makes the verdict stronger. Five stars.

The perfect use proven the honest way, by a family using it all day while a kid keeps score.

The wheelbarrow parked in the farmyard at golden hour
THE HERO BOARD · the showroom shot, gravel and golden hour
Steel tray, tire and handle up close
THE DETAIL · steel tray, one tire, zero excuses

The Auger

a melodrama about borrowing
THE FILM · thirty seconds, sound on: the return, the refusal, the shared fence line

Gary has borrowed Roy's post-hole auger three autumns running. Tonight he returns it, and Roy says the unthinkable: keep it. The drama detonates like a daytime soap over absolutely nothing, until Gary buys his own at Blain's and the two neighbors dig the shared fence line together.

One item, two households, and the hometown truth underneath: good neighbors outlast good drama.

The auger leaning on the porch rail at dusk
THE HERO BOARD · the borrowed thing, waiting to go home
The staked fence line at noon with two augers
THE PAYOFF · two augers, one line, noon honesty

The Wagon, Painted

one wagon, a hundred lives, in oil on glass
THE FILM · thirty seconds, sound on: a painted day, feed to firewood to one sleeping girl

Meg wants the red wagon for her own expedition, and the farm keeps claiming it: feed sacks, firewood, seedling flats, the dog. Painted in flowing oil on glass, every use smears into the next, until dusk, when her dad pulls her home in it, asleep. The day's best use was hers all along.

The multiple-scenarios ad in its purest form, and the handmade seat of the slate: the medium itself never stops moving.

The painted farmstead in morning ochre with the red wagon
THE HERO BOARD · the painted morning, the wagon waiting
The same painted yard at dusk with the wagon in the porch light
THE DUSK STATE · the same yard repainted into night

The Quiet Pitch

the infomercial that refuses to shout
THE FILM · thirty seconds, sound on: three epic demos, one man who will not brag

Dale, a Blain's floor associate, pitches a ratchet strap by saying only what is true: "It holds things." Around him the demo footage goes epic, a sofa rock-steady at highway speed, a tarp pinned flat in a gale, a canoe through the car wash. He almost smiles. That's the whole thing.

Big-box proof, hometown understatement: the spectacle belongs to the item, the honesty belongs to the people.

The plain demo set with one coiled strap
THE HERO BOARD · the entire set, one strap
The sofa strapped in the pickup bed on the highway
THE DEMO · the couch, the highway, the hold
The ratchet mechanism up close
THE MECHANISM · one click, said once

The Skillet Tapes

grandfather to granddaughter, one pan
THE FILM · thirty seconds, sound on: the tapes, the eras, the voice

Carol digitizes a shoebox of family tapes hunting for her father's voice, and keeps finding the same cast-iron skillet in every era instead: seventies tailgate eggs, a blizzard's lantern-lit grilled cheese, wedding-morning pancakes. Then, at her own stove, her granddaughter cracks the next egg, and the voice arrives: breakfast's ready.

Family owned, carried literally: one honest item becomes the family member every era kept.

The kitchen table with the shoebox of tapes and the skillet on the stove
THE HERO BOARD · the shoebox, the stove, the morning
The archival tailgate breakfast on film grain
THE ERA · a morning somebody filmed because it mattered
The seasoned cast-iron skillet from above
THE OBJECT · sixty years of seasoning

The Hundred-Lives Dial

drag through the year. watch one purchase keep working.
January
twelve months, five items, one store
JANThe skilletevery big breakfast the season asks of it
MARThe wheelbarrowmud season hauling, feed, firewood, one kid
MAYThe wagonseedling flats out, the dog in, the parade after
AUGThe strapfair haul, canoe, sofa, whatever the truck carries
SEPThe augerfence month, two neighbors, one shared line

HOW TO READ IT · every item in these films keeps earning its place long after the day it was bought

The Year

the campaign window, circled in crayon
JANSteam off the stock tank, breakfast off the iron
MARMud season. The wheelbarrow earns its keep.
MAYSeedlings ride the wagon out
JULCounty fair. Everything gets strapped down.
SEPFence month. The auger comes home.
NOVThe big breakfasts begin
SATANY SATURDAY
DECWhatever the year forgot, aisle by aisle

ALL YEAR 2027 · five films, one voice, each spot airing in the season its item works hardest · the circled day is the one the store is built around

Sworn Testimony

what one honest item turns out to be
"Feed hauler Monday. Race car Saturday. Ask my son."steel wheelbarrow, lawn & garden
"Roy said keep it. I bought my own so we could argue about it."post-hole auger, farm & livestock
"That wagon has carried feed, firewood, four kids and a dog. Not at once. Usually."steel wagon, toys & outdoors
"One strap. The couch made it to town and my marriage survived."ratchet strap, automotive
"Third pan of my life. First two are my sisters' problem now."cast iron, home & kitchen

The Ways In

each one scoped with you, case by case
One Spot

Pick the film the room laughed at hardest. We finish it first: the full thirty, cutdowns, and stills.

The Full Campaign

The whole slate, delivered as a campaign: broadcast, CTV and social cuts, one voice across the week.

Every Season

The same engine all year: first frost, mud season, county fair, harvest. A film for every moment a need arrives.

Built by RitualAds.

RitualAds is the engine behind campaigns and previsualizations for Reebok and Guess Jeans.

THE ROSTER · REEBOK · GUESS JEANS

Brief in · campaign out · three campaigns on the record · each film plays here · each card opens its full case study

Reebok

In · Reebok's signature-shoe launch for Angel Reese, the most followed WNBA player across all social media.

Out · A production-ready previsualization delivered within 90 minutes, then the cinematic commercial built on that roadmap for the global launch.

The result · The Angel Reese 1 sold out globally within hours of going live, all three colorways, one of Reebok's fastest product launches in recent history. “This could rewrite the playbook for sports marketing.” · Marla Tellez, Fox News

Temple & Webster

In · Australia's largest online furniture retailer imagined its first cinematic brand campaign as magical realism: a woman steps through a door in her living room wall and the world begins to answer her.

Out · Every room, move and transition mapped before cameras rolled; the actress's real performance stayed untouched while the Temple & Webster world grew around her, furnished entirely from the brand's catalog of over 200,000 products.

The result · The brand's first cinematic brand campaign launched nationally in July 2026 across broadcast, CTV and digital, in 30 and 15 second cuts. “Without you guys, this ad is not even going to air. You've smashed it!” · Temple & Webster

Pizza Hut

In · Agency jnr. and production company Clockwork had to win one of Australia's boldest campaign pitches: how do you win a pitch for setting people on fire, before a single frame is shot?

Out · The pitch script previsualized from script to screen before production began, selling the tone rather than the description.

The result · The pitch won in the room: the Creative Engine gave jnr. and Clockwork the confidence to pitch at full strength and the client the confidence to say yes. “You know you are on to something special when you can tell the creatives are having fun along the way & the board room's reactions are quiet (& loud!) sniggers & snorts... pure joy!” · jnr. / Clockwork

For everything
it turns out to be.

RitualAds is the engine behind campaigns and previsualizations for Reebok and Guess Jeans.

The meeting takes thirty minutes.

RITUALADS
RITUALADS